How to Avoid Recuiters for Contract Business Analyst Roles?

Been looking for a BA or Project Manager role for ages (feels like) in the Financial Services industry in London.

I have sent my CV to lots of agencies, but have got no interviews set up yet.

My rate expectations are very reasonable and I am experienced/qualified! I just don’t seem to be breaking through the agency barrier!

If I were to call companies directly, who would I ask for? HR or someone else?