As a Business Analyst, How Do I Move from Creative To Advertising Agency
I am business analyst working for a creative firm. Is there any chance for me to work in an advertising agency?
Category: Business Analyst, Careers
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no
yes, absolutely.
your best chance is to focus on strategic planning. they are the department within an ad agency that focuses on market research, and they are the ones who come up with the strategic insights that the creative departments use to develop their concepts.
the other alternative is to focus on account service. this is the department that manages the relationship with the client. you many need to start there first, get some more experience and then transfer to strategic planning.
ad agencies need more people like you, and fewer “party planners”